Handoff & Roadmap

Motorica Signal Pipeline

Weekly market intelligence system: game announcements, studio funding, and hiring signals — automatically routed to the right Bison sequence cell every Monday morning. No manual research. No stale lists.

Open Clay ↗ Run the pipeline v9 copy system
Signals (batch)
112
May 2026
Studio Funding
72
New capital events
Game Announcements
40
Locomotion-relevant
Matched to CRM
12
Known studios
Steam DB
29,960
4,928 loco-relevant
Priority Outreach — This Week
5 targets · 2026-05-26
HOT
Compulsion Games
Lead Animator hiring · South of Midnight (Unreal Engine) · "motion matching" explicit in JD · fit 10/10
→ v9 B2-E1
10/10
HOT
Techland
Senior Gameplay Animator hiring · Dying Light franchise (Unreal) · motion matching in JD · fit 9/10
→ v9 B1-E1
9/10
VERIFY
11 bit studios
Game announced (Crop) · genre unclear — confirm locomotion relevance before sending
→ v9 A1-E1 if confirmed
—
WARM
Warhorse Studios
Game announced · Kingdom Come 2 team · known locomotion-heavy studio
→ v9 A1-E1
8/10
WARM
Teyon
Game announced (Hunter: Reckoning Deathwish) · action genre · good ICP fit
→ v9 A1-E1
7/10
Signal Systems — Local Run
All scripts run locally

Monday Workflow — Primary Runner

One script. All three signal types. Routes to sequence cells. Run every Monday morning from the research-process-builder/ directory.

# Navigate to research-process-builder (not the client repo) cd C:\Users\mitch\Everything_CC\research-process-builder # Full run — all 3 signal types (hiring + game announcements + studio funding) py scripts/motorica_weekly_signals.py # Flags py scripts/motorica_weekly_signals.py --dry-run # preview, no writes py scripts/motorica_weekly_signals.py --hiring-only # skip Supabase, Apify only py scripts/motorica_weekly_signals.py --signals-only # skip Apify, Supabase only

Outputs (date-stamped in output/):  motorica-weekly-report-YYYY-MM-DD.md  ·  motorica-weekly-bison-ready-YYYY-MM-DD.csv

ScriptWhat it doesRun fromOutput
motorica_weekly_signals.py PRIMARY — Monday workflow. Merges hiring (Apify), game announcements + studio funding (Supabase), cross-refs 916 qualified studios, routes each to v9 cell. research-process-builder/ motorica-weekly-report + bison-ready CSV
motorica_hiring_pipeline.py Hiring signals only. Useful mid-week to check latest Apify dataset without full pipeline. research-process-builder/ motorica-hiring-report.md + bison-ready CSV
motorica_studio_profiles.py Writes per-studio .md files to research/studios/ with website, SteamDB URL, ICP YAML. Auto-runs after weekly pipeline. research-process-builder/ 549 profile files in research/studios/
motorica_apply_recency.py Adds signal_recency_score + fit_score_adjusted based on most recent qualifying game per studio. research-process-builder/ Updated studio CSV with recency scores
motorica_funding_enrich.py Joins dev_total_funding from GDC master CSV. Promotes studios with $10M+ to Primary tier. research-process-builder/ Updated studio CSV with funding tier
scripts/signal-scan.py Cross-refs Clay studio list against game-signals pipeline. Produces prioritized report with active signals. gtm-client-motorica/ motorica-signal-report.md + .csv

Signal → Sequence Cell Routing

SignalSourceCellSequence
Lead/Director/Head of Animation hiring LinkedIn Jobs (Apify) B2 v9 B2-E1
Technical/Gameplay Animator hiring LinkedIn Jobs (Apify) B1 v9 B1-E1
New game announced (locomotion) Supabase game_signals A1 v9 A1-E1
Studio funding (seed / Series A) Supabase game_signals FND founders-and-ctos-v1

Signal Sources

Hiring signalsApify LinkedIn Jobs Scraper
Apify task IDM4DZ0YH0L5Ww12yQ0
Apify run scheduleDaily at 6am
Game announcementsSupabase game_signals table
Studio fundingSupabase game_signals table
Local mirrorcrm/game-signals.csv
⚠️ Current Apify search includes "mocap sessions" (pulls TV/VFX noise). Fix: swap → "Motion Matching" + add f_I=109 (Computer Games filter).
Data Architecture — How It Appends
Local-first, git-versioned

game-signals.csv — Local Source of Truth

☁️
Supabase game_signals table
Remote source. New signals land here from scrapers and news feeds automatically.
↓ sync on demand
📄
crm/game-signals.csv
Local git-versioned store. 112 rows seeded. Weekly pipeline reads this — zero Supabase dependency at runtime.
↓ Monday runner
🚀
output/motorica-weekly-bison-ready-YYYY-MM-DD.csv
Import to Bison → route to correct cell → send. Date-stamped so every run is preserved.
# Refresh game-signals.csv from Supabase (weekly or monthly) py scripts/sync-game-signals.py py scripts/sync-game-signals.py --commit # auto git commit py scripts/sync-game-signals.py --days 90 # wider lookback

CRM Mirror — Companies (Pending Token)

🏢
HubSpot CRM
Source of truth for companies. Requires token from Chris.
↓ crm-mirror.py pulls
📊
crm/companies.csv
Git-versioned. Every diff = a status change, new company added, or pipeline move. Full audit trail.
# Run from gtm-client-motorica/ py scripts/crm-mirror.py # pull companies → crm/ py scripts/crm-mirror.py --commit # auto git commit
Blocked: needs HUBSPOT_ACCESS_TOKEN from Chris.
HubSpot → Settings → Integrations → Private Apps → hubspot-cli-agent → Auth tab → copy token → add to .env.
End State Vision
crm/game-signals.csv
112 rows → grows every week. Git diff shows exactly what's new each Monday.
crm/companies.csv
HubSpot mirror. Every pipeline stage change = a git commit. Full historical audit trail.
research/studios/*.md
549 studio profiles with ICP YAML. Auto-updated each weekly run. KG-indexed Mon/Thu.
v9 Copy System — 12 Emails
4 cells × 3 emails · ready, not yet launched
LAUNCH BLOCKED — CTA across all 12 emails: "want to see one run end to end on a public character?"
Chris must confirm: (a) pre-trained library character, (b) own capture talent on recognizable gait, or (c) generic demo character. Answer determines whether "public character" stays in copy.
Cell A1
Game Announced
Head of Animation / Animation Director
E1: Saw {GAME_TITLE} announced — locomotion angle, days-not-months proof
E2: Illumination — how much of the timeline is cleanup vs creative?
E3: totally forgot to mention {FIRST_NAME} — new chess move
Cell A2
Shipped Game
Animation Director / Lead Animator
E1: Congratulate on ship — "what's next?" + Motorica context
E2: Illumination — production efficiency angle
E3: totally forgot to mention {FIRST_NAME}
Cell B1 ★ v9 changes
Hiring (Technical)
Technical Animator / Gameplay Animator
E1: Saw {COMPANY} hiring motion matching roles
E2: "how are the new hires holding up?" — cleanup queue pain
E3: Run-lean / layoff angle — macro framing, empathy register
Cell B2 ★ v9 changes
Hiring (Leadership)
Head of Animation / Lead Animator
E1: "saw {COMPANY} is hiring for motion matching roles on {GAME_TITLE}"
E2: Illumination — what does the motion quality ceiling look like mid-build?
E3: totally forgot to mention {FIRST_NAME}
Founders & CTOs — v1 (for funding signals)
CTO cell — EDP 4
Motion Matching Dataset Bottleneck (40/50). Build-vs-buy native language. 2 E1 variants + E2 chess move.
Founder cell — EDP 1
Do More With Less Mandate (46/50). Scope-vs-team gap. New capital = building pipeline from scratch.

Copy Hard Rules — Never Skip

✗No "AI", "automation", "generative" in outbound copy
✗No em-dashes in copy
✗No $ figures (no cleared dollar amount)
✗No "skeleton" / "skeleton mesh"
✗No week counts (real timeline numbers pending)
✗No per-account layoff stats (macro trend only)
✓Lead with control, quality, production impact
✓One chess move per email
✓Lowercase i in casual register
✓Verified signals: direct ("saw… is"). Inferred: hedge ("looks like… might be")
✓Cleared numbers only — see list below
✓E3 always opens: totally forgot to mention {FIRST_NAME}
Cleared Numbers (Cold Use)
"days instead of months" — Platinum Games "months to hours" — cleanup time "tripled animation output" — Max Abrahamsson "better, more consistent than mocap" — Maxi Keller / TLOU2 1.3 m/s + 76° turn precision — capability claim 5–10 min of capture — capability claim
HubSpot CLI
Pending token from Chris

Setup

# Verify install hubspot --version # Add token to .env (never commit) # HUBSPOT_ACCESS_TOKEN=pat-na1-xxxxx # Test auth (after token in env) hubspot contacts list --limit 3 --pretty # Start as MCP server for agent access hubspot mcp
Token source: HubSpot → Settings → Integrations → Private Apps → hubspot-cli-agent → Auth tab → copy pat-na1-xxxxx

Required scopes: crm.objects.contacts.read/write · crm.objects.companies.read/write · crm.objects.deals.read/write · crm.lists.read/write

Key Commands

# Companies hubspot companies list --limit 10 hubspot companies search --property name=Ubisoft # Deals hubspot deals list --limit 10 # Lists hubspot lists list # CRM mirror (Python — loads token from .env) py scripts/crm-mirror.py py scripts/crm-mirror.py --commit
Rule: Never cat .env or pass --env-file .env in shell. All scripts load token via python-dotenv internally.
Full Signal Feed
112 signals
Type Developer / Studio Game / Event Amount / Genre Summary ↗
Market Intelligence
Steam + signals analysis

Steam Database

Total games catalogued29,960
Locomotion-relevant titles4,928 (16.4%)
Unique developers1,104
Studio profiles built549
Profiles in research/studios/*.md — each has website, SteamDB URL, and ICP YAML: humanoid_characters, heavy_motion_design, locomotion_relevant, engine. All three true = valid Motorica prospect.

Signal Mix (May 2026 batch)

Studio funding events72 (64%)
Game announcements40 (36%)
Top announcement genres
Action RPG7
Soulslike5
Open-World2
Monster Hunting1
Matched to known studios12
Open Blockers
3 items
🔒
Chris — HubSpot access token. scripts/crm-mirror.py is built and ready. Needs HUBSPOT_ACCESS_TOKEN from Chris → add to .env. Unblocks full git-versioned company audit trail.
🔒
Chris — v9 launch CTA. All 12 emails held on one question: does Motorica have (a) pre-trained library character, (b) own capture talent on recognizable gait, or (c) generic demo character? Determines whether CTA reads "public character." Target go-live was May 13.
⚠️
Mitch — Apify scraper URL fix. Current search includes "mocap sessions" — pulling TV/VFX noise. Fix in Apify Console (task M4DZ0YH0L5Ww12yQ0): swap "mocap sessions" → "Motion Matching", add f_I=109 industry filter. 10-minute fix.

📅 Thursday Session — Full Pipeline Walkthrough

Run the Monday script live · walk signal routing logic · review game-signals.csv + Supabase sync · connect HubSpot token · fix Apify scraper URL together.